Bill, Stop Doin What You're Doin

Fun fact #1: Bill Gate's actual name is William Henry Gates III. The world-renowned Bill Gates is being called upon by humanity to save the world. 

A commercial for the Keep It In The Ground Campaign features the very essence of what is meant by diversity and calls out Bill Gates on adding to the crucial issue of global warming. 

The commercial starts with that slow, emotion-evoking music. It then shows the diversity of the people on this planet. Old, young, women, men, kids, all races, religions are there. The dimensions of diversity are all accounted for in order to allow for everyone to feel comfortable and inclined to do as the ad says. It brings a sense of belonging. 

They then say, "Make a real difference in the world." They employ vagueness when saying real because there is no legitimate qualification for what makes a difference a difference or what makes that difference real. They simply want you to feel like it will have some kind of impact. 

The campaign uses the euphemism of climate change over global warming because it sounds prettier and less painful. They say the Gates Foundation invests in "fossil fuel exploration" not fracking or oil drilling. This form of double speak just glorifies oil drilling and goes against everything that this campaign allegedly stands for. They are trying to stop the big industries from investing in the harmful things that are dangerously affecting our environment, but they don't say it like it is. It's too much for humanity to take in.