Friday, May 22, 2015

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What happens when mass media tells teens that whatever they do or have or think is not enough? What happens when teens are constantly told that there are celebrities that have an unattainable yet seemingly utopian lifestyle and that these are simply "goals"; never a legitimate reality for anyone normal.
What happens is the creation of a generation that self-deprecates because it has become the rather "cool" thing to do.
It suddenly becomes witty and down to earth when you are able to lessen your own value as a human being. It becomes the norm and it becomes funny.

Twitter in all its complexity is a major faucet of youth culture. It replicates the teen mind with its ideals and standards and subconscious shaming.
Twitter is primarily used by teens so all the "popular" accounts are often similar and tweet about the same teenage dilemmas and mishaps. Twitter's retweet feature allows for a rapid distribution of a tweet and makes it that much easier to spread the tweet. This means that although you, specifically, might not be following this certain account, their tweets can still make their way to you as people you do follow retweet it.

             

These kinds of tweets have been very widespread and have undoubtedly started to shape the way the rest of the population sees itself. Once these tweets get out and people see that popular accounts are the ones distributing it, the viewers switch to their preconceived mindset that whatever is getting big hype is the popular and socially acceptable thing to do. Mainly teens, but anyone exposed to these kinds of tweets, feel the sense that there is no way that we, normal civilians, are able to ever compete with the grand lifestyles of high-class celebrities. Teens begin to feel that there is no way to ever attain a sense of happiness and contentment if it isn't the same happiness that Beyonce or Kylie Jenner are used to. They receive the message that whatever lifestyle they currently have is not good enough if it isn't like that of a millionaire. What teens tend to forget is that these seemingly perfect lives are unrealistic. The number of seventeen-year-old girls that own a house and three cars is a very small number. Still, teens feel that they must strive to reach these standards or be completely worthless
These comparisons are so demeaning yet so common that teens, especially girls, begin to have this mindset on their own. 



In this case, I think the feedback loop began with the media because they show this beautiful girl who has the very prominent cheekbones and weighs under 120 pounds and is blonde and famous. These beauty standards have been defined by the media and these teens are simply assimilating to what they have been taught is beautiful. When they realize that they do not look like Johnny Depp's daughter, they immediately label themselves as ugly and disgusting. 
This shows the reality assumption that teens are obsessed with their appearance and high status. That they are overly consumed by materialistic desires and superficial aspects of life. They use this reality assumption in order to make it seem funny, as in the first tweets, and to relate to more teens. 

Recently, there has been an immense growth of the power and use of the media but there has similarly been a boost of awareness in regards to the aftermath of social media's influence. In fifteen years, I think that there will be an extreme increase for these two sides, where there will be those who are completely absorbed with social media and religiously preach it in all aspects of life. But I also think that there will be those that believe more harm has been done by social media than good so they will want to rid it. 

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