Madison &Vine

Madison and Vine, or product placement, has become increasingly prominent in all things. There hardly comes a time when a show, place, or product isn't trying to sell you something, either idealistically or materialistically.
The mixing of advertisement and entertainment is a way that companies try to break through the clutter. Often times, it's successful. You see or hear a brand and you subconsciously make an association of that brand to whatever you saw or heard it in.
Other times, it becomes too obvious and the purpose of getting to the consumer fails.

This form of advertisement allows for the consumers to be more willing to take in the information that the company is trying to sell.

But with today's innovation, trying to even reach the consumer in the first place becomes a tricky task. Because so many other companies are attempting to break through the clutter, autonomy is almost never successful. Everyone and everything is trying to do something unique and more exciting than the next and it's a never-ending cycle to see who can surpass and win the consumer.
The thing is that each time the ads have to become more extreme in order to keep the consumer engaged.

These are the kinds of ways that 'hipster' things come to be. From extremes that wouldn't happen otherwise had companies not wanted to exceed some sort of already claimed standard.

Eventually, everyone has the same concept of what is hipster and cool we all seek a new source of new.